Dell offers retail purchasing in Australia
2 May 2008
Dell today announced plans to expand from its original online-only ordering, to also selling a range of its products in retail stores across Australia.
Dell's products would be made available in Australia's 104 Officeworks stores.
Shoppers will be able to try Dell's products before making their purchase. They will have the option of configuring and ordering a custom product online that meets their exact specifications, or buying a Dell laptop or desktop with standard configurations in the store.
Products available in the stores include the XPS M1330 laptop, the Inspiron line of laptops and desktops, and selected printers, ink and flat-panel displays.
Officeworks consultants are trained to assist with selection of product and completing either purchasing process.
"While we continue to see growth in our online business in Australia, we recognize some people want to touch and feel our products first," Said Evan Williams, general manager Consumer Sales and Marketing South Asia Dell Inc.
"Our partnership with Officeworks will enable them to do this before buying a computer that meets their specifications."
The partnership with Officeworks is Dellís latest retail distribution agreement aimed at reaching more customers worldwide. Dell products will soon be available in more than 12,000 stores and online around the world.
Dell has announced relationships with Croma stores in India; Best Buy in the United States and Canada; Carrefour in Europe; Staples in the U.S. and Canada; Courts in Singapore; Bic Camera in Japan; Carphone Warehouse, Tesco and DSGi in the United Kingdom; Wal-Mart in the U.S., Canada, Brazil, Mexico and Argentina; and Gome, Suning, Hontu and several PC chain retailers in China.
Dell Australia will continue to operate its existing 13 kiosks located in shopping malls the Australian states of New South Wales, Queensland and Victoria.
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