Warner Bros. announces online distribution deals
12 June 2008
The Warner Bros. Television Group (WBTVG) has signed distribution agreements with a select group of partners to launch a number of advertiser-supported branded channels.
The channels will launch in mid-September, providing WBTVG's branded destinations with the added reach of the distribution partners' target audiences, while giving consumers greater access to the Studio's programming.
The three-screen distribution strategy provides scale to advertisers, allowing them to associate with Warner Bros. brands through the expanding Warner Bros. digital arena, which gives advertisers access to targeted consumers via the Studio's programming in a premium environment.
"These new premium partnerships fit our overall digital distribution strategy by providing users the opportunity to access our content where and when they choose," Bruce Rosenblum, President of Warner Bros. Television Group.
"These partnerships will further the reach of the high-quality content we are creating to fuel our branded, ad-supported niche destinations which will benefit both the user and the advertiser."
The branded channels at Dailymotion.com, Joost.com, Sling, TiVo and Veoh.com will offer, free of charge to consumers, full-length episodes of programming - some drawing from The WB Network, and others from Kids' WB! and the Warner Bros. collection.
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