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Member Profile: Darcy (Salty Brine Software)

Darcy has been working in the software industry since 1991.

Q: Why did you decide to work in the software industry?
It grew out of a hobby and a need for tools such as those that we created.

Q: What work do you currently do in the software industry?
Salty Brine Software is our company. We have developed and distributed Windows utilities and more since 1992.

Our flagship product is called FolderMatch. It is a file and folder comparison and synchronization utility which has won many awards including the prestigious Shareware Industry Awards' Best Overall Utility and People's Choice Awards.

We also have other award winning utilities that we are proud of such as FolderClone and FolderClone Professional, which are "set it and forget it" file replication tools.

Hidden on the Web is one of our card games that started it all called Cribbage Squares Solitaire (a very addictive game!) that provides many hours of entertainment.

Q: What advice would you give to people/businesses getting started in the software industry?
The goal of Salty Brine Software has always been to create reliable, powerful yet easy to use software that is attractive and affordable. (Our version of the 'Golden Rule' ) Judging from the feedback from our world-wide users, it's safe to say that we are achieving our objective.

My advice would be to do the same. Your greatest marketing will come from your customers. If you offer a good product, for a good price that does what it promises and it is easy to use, people will promote it with their praise.

Also, network with others in the industry and be willing to listen.

Q: What is/are some of the greatest challenges facing people/companies in the software industry today?
The glut of Paid Marketing that enables the larger companies to monopolize the best areas due to their extraordinary budgets.

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