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Member Profile: Ash Nallawalla

Ash Nallawalla has been working in the software industry since 1989.

Q: Why did you decide to work in the software industry?
Happened to be my first job out of the Air Force after getting a computing qualification.

Q: What work do you currently do in the software industry?
I now teach search engine optimisation, which is at the fringe of the software industry particularly where web pages need to be coded in PHP/MySQL. I am based in Melbourne and my site is .

Q: What advice would you give to people/businesses getting started in the software industry?
Give customers a good reason to buy local instead of going offshore.

Q: What is/are some of the greatest challenges facing people/companies in the software industry today?
From my vested perspective, too many websites are built to be invisible to search engines. Why not do it right and get qualified visitors who are searching for what you offer?

Contact details:
I can be reached via my website:

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