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Member Profile: Kevin Edwards

Kevin Edwards has been working in the software industry since 2002.

Q: Why did you decide to work in the software industry?
Most business's use Microsoft Excel heavily to conduct day to day business and many business's use Excel for analyse and report on corporate data. I knew from experience that many Excel users found MS Query very clunky and unintuitive to use, so saw a business opportunity for an alternative query builder in Excel and developed XL-DBQuery ( an Excel Add-In to intuitively query and analyse corporate data.

Q: What work do you do/have you done in the software industry?
Our company is called SBS Development and we have been in business since 2001.

Our main focus is now on a new product we call XL-DBQuery. XL-DBQuery is a powerful Microsoft Excel Add-in that makes it easy to perform data analysis and reporting. Unlike Excel's built-in "MS Query" function, XL-DBQuery offers an intuitive query syntax that lets users build complex queries, without having to master SQL (Structured Query Language).

Whether you're a novice Excel user who needs to perform complex data analysis and reporting on corporate-wide data or an experienced data analyst who needs to create complex queries quickly and easily, XL-DBQuery has the tools that you need.

Rather than forcing analysts to learn new skills, XL-DBQuery builds on the Excel skills that many business people already have. The simple and intuitive interface makes analysts self-reliant and no longer dependent upon data specialists or IT professionals to help them with data analysis.

Q: What advice would you give to people/businesses getting started in the software industry?
Your customer is king - Always remain focused on your customers and support them to the best of your ability. Remember a happy customer is your best advert.

Q: What is/are some of the greatest challenges facing people/companies in the software industry today?
In our case, the ability to reach our core business user customers is a constant battle. In many instances with business's, it remains the job of the IT department to select appropriate software for their users. They aren't always the best judges of user requirements and are often very anti Excel as they believe it encourages data silos away from the main corporate data source. They often forget that many business's are very much underpinned by Excel. In my humble opinion, Excel remains to be the mostly widely used and understood piece of software in the world.

I guarantee like no other software, whenever anybody discusses an applications ability to analyse and report data with a user, the response will always be the same - "can I export it to Excel?" I rest my case.

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