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Small businesses "Build online presence but fail to invest in search marketing": Study

17 December 2008

Results of an online survey examining the search marketing behaviors of 400 small-business owners in the United States has been published today found that a majority of the small businesses surveyed invest in developing websites, but fail to take any steps to enhance their online business presence.

The study conducted by independent research company Kelton Research in April 2008, and commissioned by Microsoft adCenter, revealed that 59 percent of small businesses with Web sites don't currently use paid search marketing, and of those, 90 percent have never even attempted it.

Seven in 10 small-business owners who participated revealed that they would rather try to do their own taxes than start a paid search marketing campaign.

Of those small-business owners who use paid search marketing, 72 percent reported an increase in sales enquiries and 68 percent consider their paid search marketing efforts successful.

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