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Apple announces its final year at Macworld

23 December 2008

Apple has announced that it will no longer be delivering keynotes at the Macworld Conference & Expo after 2009.

The decision was made because trade shows have become a very minor part of how Apple reaches its customers over recent years.

The next Macworld will be held at San Francisco's Moscone Center 5-9 January 2009.

Apple's final opening keynote will be delivered by Philip Schiller, Apple's senior vice president of Worldwide Product Marketing on 6 January 2009 at 9:00am.

Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris.

Apple says that due to the increasing popularity of its retail stores, which more than 3.5 million people visit every week, and the Apple.com website, enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.

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