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Branding opportunities available in Windows 7
13 November 2009
Microsoft is enabling marketers to utilise the desktop or Internet browsing experience exclusively for their brand in Windows 7 using the Windows Theme Experience and Windows Personalization Gallery.
The themes let consumers connect with brands outside of traditional online advertising.
The theme experiences are being tested by a handful of brands as part of a pilot program that runs until October 2010.
The themes are opt in for consumers, who have the choice to download the branded themes they are most passionate about.
Advertisers already participating include Ducati, Infiniti, Porsche and Twentieth Century Fox.
Windows Theme Experience uses a combination of elements including Internet Explorer 8 add-ons, Windows 7 and Windows Vista Web-connected gadgets, Windows 7 backgrounds and borders, and operating system audio elements.
The Windows Personalization Gallery offers a desktop branding experience for users throughout the operation of their Windows 7-based PC including backgrounds, slide shows, borders and application audio elements.
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