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Member Profile: Joe Mercier

Joe Mercier has been working in the software industry since 1997.

Q: Why did you decide to work in the software industry?
The combination of creativity and ability to make a living.

Q: What work do you do/have you done in the software industry?
I develop and promote a product for Web Masters, Advanced DHTML Popup by Digital Flow Software, It goes far beyond its name and allows content management via floating layers in a web page. I used to work for SunGard Data Systems.

Q: What advice would you give to people/businesses getting started in the software industry?
Research your product area well, then work hard to make it a good one. Support your users well and fast. Be guided by what they want.

Q: What is/are some of the greatest challenges facing people/companies in the software industry today?
Marketing is a real challenge, finding through experiment the best channels for advertising. Windows products cross-version compatibility etc.

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