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Member Profile: Ruan Schreuder

ClearFormat

Ruan Schreuder has been working in the software industry since 2006.

Q: What is your background working in the software industry?
In terms of experience I am new to the IT industry, but I am quite settled in now. With significant background in advertising, I use that experience and I apply it to the IT industry. Marketing and brand building pillars will always be similar irrespective of which industry you operate. Working within the cloud computing or SaaS side of the IT industry is yet again another industry segment on its own and requires a thorough understanding of everything hosted and "cloud computing" related.

Q: What work do you do/have you done in the software industry?
I am the Marketing Manager of Grove Group EMEA and ClearFormat Email Branding. I am working with all vendor-partners, including Google as to get the correct communication and marketing to the market. I make use of PR, lead generation packages, E-shots, case studies, sales documentation creation, website SEO, AdWords and more.

Q: What advice would you give to people/businesses getting started in the software industry?
Make sure you get the correct training, when you think you have had enough do some more. Train yourself with the lingo and jargon. Know the services inside out. Know your industry from front to back. Research and read papers, read news stories and competitors' stories.

Q: What is/are some of the greatest challenges facing people/companies in the software industry today?
Increased regulatory requirements for email archiving services and choosing the correct provider for complete email security and archiving. The migration away from typical in-house solutions towards SaaS solutions is broadening the decision making factors in selecting a product or service for your email security and archiving needs. Different technologies give you different benefits and features. Service qualification based on your individual or company needs must be a thorough process in the IT industry.

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